Ever been window shopping? Looking in through the glass that separates you from the shop.
Caught something you like? Or maybe you’re curious about? And you enter the shop…
Meta Description, is that display on your window towards your website. You might rank well in Search Engines but with a poor meta description even top rankings would not encourage visitors to click onto your site.
<meta name="description" content="An example of your meta description. A Small Message That Appears on Search Results.">
What is a Meta Description?
Meta description tags, while not important to search engine rankings.
They are extremely important to gain user click-through from SERPs.
These are short paragraphs between 150 and 160 characters.
These are, well as we’ve mentioned earlier, the display windows to your site.
Meta Description No More a Factor in Rankings
Google announced in September of 2009 that meta descriptions and meta keywords are no longer a factor in Google’s ranking algorithms. So stop all the keyword stuffing in your meta description and start to create a description that attracts.
Without a Meta Description?
If a page, or a post has no meta description. Search engines would scrape and display the keywords and surrounding phrases that the user has searched for the given page.
Taking this into mind, it’s better to actually leave your Meta description empty, if a particular page has hundreds of articles, blog posts or a product catalog (E-commerce sites).
This will keep the meta description dynamic, search engines as mentioned above, will display keywords and surrounding phrases that the users had searched.
Next thing to consider without a meta description, is social sharing sites. Example Facebook, which would most commonly just extract the first text that they detect.
This might not create a good user experience, and may most times just appear gibberish for the page that’s shared on social platforms.