The question that’s always asked. “Is blogging Essential for Search Engine Optimization?”

Here’s how I personally view it, Blogging covers up a few aspects of getting traffic.

  • It’s great for targeting long tail keywords
  • It tells a story (Totally different from Static Sites)
  • It creates a brand following

It’s great for targeting long tail keywords

Blogging opens up and provides that opportunity for long tail keywords. Those long tail keywords that just generally doesn’t fit anywhere on your static site.

An even better opportunity is, now you can focus each blog post onto a dedicated keyword.

It tells a story

And stories get shares and likes. With the age of social media, these are powerful tools.

It creates a brand following

These are the times of information transparency, consumers want to know who or where they are buying stuffs from. Package it nicely, and you have a brand. And with a brand you’ll soon receive a following.

So… You’ve started blogging yet?